There’s an interesting advertisement that comes on original copies of movies. It shows a guy breaking a car window and accessing the vehicle (Would you steal a car?). The second sequence shows a person stealing a woman’s handbag (Would you steal a bag?). The final sequence; “Downloading videos from the Internet or buying pirated software and other CDs and DVDs is illegal, “say no to Piracy”.
The amusing part of this campaign is that from the Asian production houses that churn out millions of DVDs for the black market, this anti-piracy …

Pictures have been shown to have an important influence on the choice of vacation destinations.
Travelling necessitates particular signal before purchasing as unlike other products, it cannot be tried before buying. Image therefore plays an important function in the destination variety course.
To sell the experience of a particular destination, visual imagery assumes significance. The task of marketing and promoting tourism becomes easier with the use of images and photographs. The customer gets a feel of a place with his eyes first. Pictures create the image of a destination …

Mansoor Jamal: Copywriter in O & M for almost two years. A true enthusiast in every sense of the word, Mansoor’s attitude spurs on every member in his team. His works include campaigns for World Vision, Sify Mall, Tamil Nadu Tourism and Tulir – Centre for Prevention of Child Sexual Abuse.
Vijayraj: Just 8 months in Creative and Vijay has already featured in the Luerzers Archive. A hard working Art Director that has a liking for basketball, veggie burgers and movies.
9 a.m – Chop Chop. The time you head out …

Each ad is a chance to build a brand. The demarcation between tactical and brand communication exists only in the mind of a strategist. The ground reality is entirely another ballgame; the consumer views each piece of communication much like a corporate or a brand profile and retains it for a long time to come.
Herein lies the opportunity. When you look beyond merely communicating an offering and instead build on it as a re-affirmation of a brand’s core-values, you end up producing what I have chosen to coin as the …

Mangesh Someshwar and Sunil Drego joined forces as an art-copy team quite by default when, after spending over 3 years in Leo Burnett, an internal restructuring landed them in the same group. They have worked together ever since. The duo moved to Grey a year and a half ago where they work on Deutsche Bank, Parle and Kinetic. Some of their recent work includes campaigns for Deutsche Bank, Melody Chocolates and the recently released television spots for Ambuja Cement. Read their perspective on financial advertising, which according to them …

Mahesh V and Rajiv Rao, Group Creative Directors at O&M, Bangalore are the long-standing creative partners – best known for their work on cellular service brand Orange and Hutch. They came together at Heartbeat in 1994, moved to Ambience in 1996, and finally came to O&M in November 1999. They have a number of International Awards to their credit.
In this month’s issue of Collage, the duo has put down their views on Branding and why the Brand Image needs to change every now and then.
In today’s fast moving world …

Priti has spent over 15 years in advertising and has worked on some of the major FMCG and durable brands in the country creating campaigns for all media including film, radio, press, outdoor and rural. Priti began her career as a copywriter at DART Advertising in 1990 and moved onto being Creative Director at Chaitra Leo Burnett, a part of the Publicis group in India where she handles brands like Coca Cola, Limca, Ariel and Complan. With Lowe since 1998 as Creative Director, her portfolio have included brands from Unilever’s …

“Your ad is a joke.”
In agencies, today, that remark is not a painful boot to the ego but a pat to the back. Creative teams across the world are building their portfolios and careers on funny platforms. And brands, well, they are cashing in like never before.
The size/importance/cost/category of the product is never a bother. It could be something as inconsequential as a 50 paise chocolate or as serious as contraceptives. Humour sells all as long as it is relevant. It manages to stand up from the clutter, …

Different strokes
We all see a lot of Public service advertising… most of it during award ceremonies. The work is so wonderful and touching that you wonder how come we don’t get to see more of it in the outside world. Lots of reasons, obviously. But the one I plan to address is the dilemma agencies face when confronted by advertising for NGOs. The question I am asking is – Is advertising for an NGO different from that of a Brand?
Yes and no.
Meaning?
Well, Are you a different person when you …

Glamour. Strange word, that. Used to mean all sort of things in the past, most notably, some kind of magic. Our generation uses the term more vaguely (our generation uses all terms vaguely), to mean mystique, a compelling allure that you can’t quite put your finger on.
It’s an outdated word, true. Been replaced by hipper cousins like fashion and edginess and cool. And, slowly, quite imperceptibly, it’s been distancing itself from advertising. Some people think it’s a phase. A separation, rather than something final. I believe advertising people have made …