Reality sucks. Or that’s what the dream merchants thought. So they gave it a steam bath, herbal massage, facial, pedicure, manicure and packaged it as eye candy advertising. This hype parade worked magically. Glam models with peppermint smiles started hawking everything from toothpastes to trucks. But soon advertising started looking like ‘advertising’. And the consumer yawned.
That’s when the search began for a new language, a new approach. That’s when advertising discovered truth. So after years of flirting with well-crafted lies and hip looking half-truths when the ad folks mustered …

“We feel extremely offended even if we get a sniff of someone having remotely used our work as a reference. But, there are times when we do the same, probably for the sake of convenience or sheer economics involved. In the process we tend to overlook quite a few important aspects, some ethical and some legal”.
Creative – a domain, which every one would love to be associated with. Invariably it is also the most subjective topic, since it depends a lot on a person’s sensitivity, imagination and strength of argument. …

“There was a time when you could spot an image bank photo a mile away. They tended to be full of cheesy clichés. Today, we can create an ad and release it in the press the very next day with the option of hiring the picture for a single use or buying it completely”…
The digital age has revolutionized advertising more than most industries. Earlier we had to use image stock books to create layouts for clients. This created its own problems, because getting the images in time for final reproduction …