Mansoor Jamal: Copywriter in O & M for almost two years. A true enthusiast in every sense of the word, Mansoor’s attitude spurs on every member in his team. His works include campaigns for World Vision, Sify Mall, Tamil Nadu Tourism and Tulir – Centre for Prevention of Child Sexual Abuse.

Vijayraj: Just 8 months in Creative and Vijay has already featured in the Luerzers Archive. A hard working Art Director that has a liking for basketball, veggie burgers and movies.

9 a.m – Chop Chop. The time you head out of your home into the mad mad world of daunting traffic, mundane office routines, never-ending meetings and tight deadlines.

Day after day. Month after month. Year after year. Your workload just keeps piling on. And a weekend holiday seems like a distant dot fading away slowly but surely from what you once called a life. So where do you search for time spaces to do what you love doing? To kick back and unwind even if it means just for a few hours.

Home? Nah! You might say.
Well, Arihant thought otherwise.

Unlike the other real estates that were ranting about space and luxury, the brief given to us was very simple. This particular project is a home worth going back to, a permanent retreat if you’d like to call it.
And so came the name ‘Escapade’. A home that helps gets you away from the stress of life.

The campaign too revolved around the same thought. Escapade has all the space to relax, the recreation to keep you occupied and what’s more it’s also a home. Neatly executed and well crafted the idea is simple, classy and communicates the message very easily.